On-Page SEO Checklist

Keyword Research:

  • Identify primary keywords for each page.
  • Research related secondary keywords.
  • Understand the search intent behind the keywords.

Content Optimization:

  • Ensure high-quality, original content.
  • Include primary keywords in the first 100 words.
  • Use secondary keywords naturally throughout.
  • Maintain a balance between keyword density and readability.

Title Tag Optimization:

  • Include the primary keyword in the title tag.
  • Keep title tags under 60 characters.
  • Make it compelling and click-worthy.

Meta Description Optimization:

  • Include primary keywords in the meta description.
  • Keep it under 160 characters.
  • Ensure it accurately summarizes the page content.

Header Tags:

  • Use H1 tag for the main title and include the primary keyword.
  • Break content with H2, H3, etc., for readability, using secondary keywords where appropriate.

URL Structure:

Image Optimization:

  • Use descriptive, keyword-rich file names.
  • Optimize alt attributes with relevant keywords.
  • Compress images to speed up page load times.

Internal Linking:

  • Link to relevant content within your site.
  • Use descriptive anchor texts.
  • Balance the number of internal links.

External Linking:

  • Link out to authoritative and relevant sources.
  • Ensure all external links are functional and add value.

Mobile Responsiveness:

Loading Speed:

  • Optimize site loading speed.
  • Use tools like Google PageSpeed Insights for guidance.

Structured Data Markup:

  • Implement schema markup where appropriate.
  • Test structured data using Google’s Structured Data Testing Tool.

Content Freshness:

User Engagement:

  • Enhance readability with short paragraphs and bullet points.
  • Encourage user comments and feedback.
  • Include clear calls-to-action.


  • Ensure the site is secure with HTTPS.

Social Sharing Integration:

Avoid Duplicate Content:

  • Use canonical tags to avoid duplicate content issues.

Analytics and Monitoring:

  • Regularly monitor the site’s performance with tools like Google Analytics and Google Search Console.
  • Adjust strategies based on analytics insights.

Remember, on-page SEO is an ongoing process and not just a one-time setup. Regularly reviewing and updating your strategies is key to maintaining and improving your search engine rankings.