On-Page SEO Checklist

Keyword Research:

• Identify primary keywords for each page.
• Research related secondary keywords.
• Understand the search intent behind the keywords.

Content Optimization:

• Ensure high-quality, original content.
• Include primary keywords in the first 100 words.
• Use secondary keywords naturally throughout.
• Maintain a balance between keyword density and readability.

Title Tag Optimization:

• Include the primary keyword in the title tag.
• Keep title tags under 60 characters.
• Make it compelling and click-worthy.

Meta Description Optimization:

• Include primary keywords in the meta description.
• Keep it under 160 characters.
• Ensure it accurately summarizes the page content.

Header Tags:

• Use H1 tag for the main title and include the primary keyword.
• Break content with H2, H3, etc., for readability, using secondary keywords where appropriate.

URL Structure:

• Keep URLs short and keyword-rich.
• Use hyphens to separate words.
• Avoid using numbers or special characters.

Image Optimization:

• Use descriptive, keyword-rich file names.
• Optimize alt attributes with relevant keywords.
• Compress images to speed up page load times.

Internal Linking:

• Link to relevant content within your site.
• Use descriptive anchor texts.
• Balance the number of internal links.

External Linking:

• Link out to authoritative and relevant sources.
• Ensure all external links are functional and add value.

Mobile Responsiveness:

• Ensure the website is mobile-friendly.
• Test load times and usability on different devices.

Loading Speed:

• Optimize site loading speed.
• Use tools like Google PageSpeed Insights for guidance.

Structured Data Markup:

• Implement schema markup where appropriate.
• Test structured data using Google’s Structured Data Testing Tool.

Content Freshness:

• Regularly update existing content.
• Add new, relevant content consistently.

User Engagement:

• Enhance readability with short paragraphs and bullet points.
• Encourage user comments and feedback.
• Include clear calls-to-action.

SSL/HTTPS:

• Ensure the site is secure with HTTPS.

Social Sharing Integration:

• Include social sharing buttons.
• Optimize content for social sharing with engaging titles and images.

Avoid Duplicate Content:

• Use canonical tags to avoid duplicate content issues.

Analytics and Monitoring:

• Regularly monitor the site’s performance with tools like Google Analytics and Google Search Console.
• Adjust strategies based on analytics insights.

Remember, on-page SEO is an ongoing process and not just a one-time setup. Regularly reviewing and updating your strategies is key to maintaining and improving your search engine rankings.