Local SEO Checklist

Google My Business (GMB) Optimization:

  • Claim and verify your Google My Business listing.
  • Ensure NAP (Name, Address, Phone Number) consistency across the listing.
  • Complete every section of your GMB profile (description, categories, services, etc.).
  • Regularly update business hours (including holiday hours).
  • Add high-quality photos of your business.
  • Encourage and respond to customer reviews.
  • Use Google Posts to publish business updates.

Local Keyword Research:

  • Identify location-specific keywords.
  • Include region or city names in your keywords.
  • Research local slang or terms commonly used in your area.

Website Localization:

  • Create content relevant to your local area.
  • Include the city or region name in titles, headers, and body content.
  • If serving multiple locations, consider having location-specific pages.

Local Link Building:

  • Get links from local businesses, organizations, and directories.
  • Participate in local community events and sponsorships.
  • Build relationships with local influencers and press.

NAP Consistency Across the Web:

  • Ensure your NAP is consistent across all online platforms (website, social media, directories).
  • Regularly check and update your listings.

Local Business Directories:

  • List your business in local directories (e.g., Yelp, Yellow Pages, local chambers of commerce).
  • Ensure information is accurate and consistent.

Online Reviews Management:

  • Encourage customers to leave reviews on GMB and other relevant platforms.
  • Respond professionally to both positive and negative reviews.
  • Showcase positive reviews on your website.

Local Schema Markup:

  • Use Schema.org markup for local businesses on your website.
  • Include NAP, opening hours, and location in schema markup.

Mobile Optimization:

Localized Content Creation:

  • Create blog posts or articles about local events, news, or activities.
  • Feature local stories or customer testimonials.

Social Media Engagement:

  • Actively post on social media channels with a local focus.
  • Engage with local followers, businesses, and groups.

Voice Search Optimization:

  • Optimize for conversational, long-tail keywords common in voice searches.
  • Include landmarks around your business location in your content.

Monitoring Local SEO Performance:

Competitor Analysis:

  • Keep an eye on local competitors’ SEO strategies.
  • Identify gaps in their strategies to capitalize on.

Regular Updates:

Community Engagement:

  • Get involved in local community events and forums.
  • Partner with local businesses for cross-promotion.

PPC Advertising:

  • Consider using localized PPC campaigns to target specific local audiences.

Remember, Local SEO is a continuous process that requires regular monitoring and updating. Staying active and engaged with your local community online and offline plays a significant role in the success of your local SEO efforts.