Structured Data Examples: Showcase Your Content Richly

Structured data, also known as schema markup, is a form of microdata that can be added to a webpage to provide search engines with more detailed information about the content on the page. This can then be used to create rich results, which are search results that go beyond the standard blue link, providing additional information about the page. In this article, we’ll explore the importance of structured data, provide examples of its implementation, and discuss how it can be used to enhance search results.

Importance of Structured Data

Structured data is becoming increasingly important in the world of SEO. By providing search engines with more detailed information about the content on a page, it can be used to create rich results, which can help a page stand out in search results. This can lead to higher click-through rates, and can also help to provide users with more relevant information about a page before they click through.

Importance of Structured Data for Local Businesses

For local businesses, structured data can be particularly important. By providing search engines with more detailed information about a business, such as its address, opening hours, and customer reviews, it can be used to create rich results that are particularly useful for users looking for local businesses.Source: The SEM Post

Structured Data Examples

There are many different types of structured data that can be used to create rich results. Here are a few examples of the types of structured data that can be used, and the types of rich results that they can create.

1. Products

For ecommerce websites, structured data can be used to provide search engines with detailed information about the products that are being sold. This can then be used to create rich results that include information such as price, availability, and customer reviews.Source: Evoluted

2. Recipes

For food and recipe websites, structured data can be used to provide search engines with detailed information about recipes. This can then be used to create rich results that include information such as cooking time, calorie count, and customer reviews.Source: Yoast

3. Reviews

For websites that include customer reviews, structured data can be used to provide search engines with detailed information about those reviews. This can then be used to create rich results that include information such as star ratings and the number of reviews.Source: Indeed

4. Events

For websites that promote events, structured data can be used to provide search engines with detailed information about those events. This can then be used to create rich results that include information such as date, time, and location.Source: EvolutedIn the next segment, we’ll explore more examples of structured data and how it can be used to create rich results.1http://www.thesempost.com/5-practical-examples-structured-data-rich-snippets-search-results/
2https://uk.indeed.com/career-advice/career-development/what-is-structured-data[3https://www.evoluted.net/blog/marketing/structured-data-examples-search-results[4https://yoast.com/rich-results-schema-structured-data-story/

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